From EMC to Bocada

As I approach the hundred and twenty day mark of my joining Bocada as head of product management, I thought I would share my thoughts on my decision to join this team. With 15+ years in the software and storage businesses, I wanted to leverage my experience and focus on the storage industry—still a vastly changing, dynamic area within IT. More importantly, though, was my desire to find a dynamic software company-- one with great market potential and a laser focus on solving real problems for the enterprise customer. To me, that meant the challenge of finding a customer-oriented company with a talented executive team and a track record of “walking the walk” when it comes to their customers, including their willingness to commit financial resources to investment in R&D and products. And, if that wasn’t a tall enough order, I wanted to find a company based in Seattle, my home for the last 10 plus years. For those in the industry, you know that Seattle and storage aren’t synonymous, though we have great local companies like Isilon, ADIC, along with the regional technology centers of major storage software vendors.

I am proud to say that my search ended when I discovered Bocada, a great team of people focused on building software that provides enterprise storage managers and IT professionals with the information necessary to do their jobs. Every day, I see that commitment reinforced in the way we do all we can to help our customers achieve their goals, and in our willingness to live and die by the value our software creates—not a common attribute of enterprise software companies to say the least.

Currently, I am in the middle of my mission to personally visit our customers and partners to understand how Bocada is solving current issues, and find new opportunities to help them. When I am done, I will be back to share my perspectives on what they are thinking.

Dorothy

Comments

[Anil Gupta]

Dorothy,

Welcome to blogosphere. Looking forward to hearing what's happening at the quiet storage company in Seattle!

Agree with you about Seattle not being storage hub. You forgot to mention the industry titan that may not be pure storage play but with great influence.

Thanks for including me in your blogroll.

Anil