The Bocada Blog

No Dog Days for DPM

While the US labors through what seems to be one of the hottest summers on record, the withering effects of the dog days have had no impact on the increasing excitement around the data protection management space. In fact, our summary Q2 media scorecard shows that total interest in the space is up, way up in fact over Q1 by almost a double, as measured by the total number of articles published in the storage and related media. Great news quite literally as it shows that prospects, customers, partners, analysts and the media are all turning up the volume on the value of DPM solutions, the players, and technologies.

And while we are on the subject of volume, the numbers tell us that subscription pricing is a hit. Early in Q2, we launched BocadaNOW-- a program that combines simplified selling and deployment of our product with a straightforward subscription licensing model. As we said then, and continue to say now, simplified engagements with prospective customers enables us to rebate cost back to customers in the form of lower everday pricing via subscription. Gauging by our funnel activity, companies in the mid-market all the way to the enterprise are embracing subscription pricing and licensing as a way to reduce procurement and total out of pocket costs, while matching the timing of costs to the benefit of using our solution. And if Bocada continues to hold up our part of the bargain, we stand to benefit from recurring renewal revenue in the future. Keep watching this space for updates.

Drake

Welcome!

It is my pleasure to personally welcome you to the first Bocada Weblog.  It seems like only yesterday that we launched Bocada around a group of dedicated people determined to improve the lives of those unsung heroes that every day are responsible for protecting the critical data on which our businesses and government organizations rely.  We believe above all else that by helping to empower you, the people that provide these services, we will make a difference both to your organizations and also to your personal success. 

Working closely together we have made great progress.  Today, thousands of individuals in hundreds of leading organizations across the globe make better, more informed decisions about how to more efficiently and effectively protect data, educate and share results with their coworkers and customers and improve their reputations within their organizations.  The result has been better protected data at a much lower cost.  Even more exciting to us, the result has been hundreds of service awards, promotions, raises and more rapid career advancement for our users.   

The Bocada team recognizes that the world of data protection is evolving rapidly – new technologies, new processes, new requirements and even new business models will continue to increase complexity and bring new challenges.  We also recognize that whatever the security, methodology or technology implemented to manage and protect data, the ultimate success today and for as far as we can see rests with you. 

So, we aim to make this Weblog work for you—the professionals that are building careers managing and protecting data.  We hope that we can help bring everyone in the data protection community closer together and encourage you to share best practices whether relating to data protection management, getting the most from your vendors, or even getting ahead in your jobs.  Moreover, we want your feedback on how to help you achieve your goals, and whether or not we are doing enough to support you.

Thanks for listening.  All the best, Mark